Samsung Smart TV Advert

Whilst I was in the cinema this advert came on, the start is a bit seductive however there are several shots and edits that are very clever. The first shot I really like is when there is a long shot of all the men in the window scrambling to get out and you can see all the different scenarios in the window. Furthermore, the scene of the builders running down the stairs has been edited very smartly with a triple scene adding to the effect of how ridiculous the men are. This feature is recurring so adds continuity to the advert and more humour as the men are acting like children. As the lady opens the door, they have used the door number '69' as a prop which is used as an innuendo conforming to the stereotype. In the end we find out they are advertising a TV so the main purpose is to attract the male viewer. However there is relevance as we could use the three picture shot as an edit when Leanne is walking to show how she has been out all day as her paranoia increases although it may not make sense so we will see.

Direct Line Advert

I saw this advert and thought the way it was structured was well done. So thought I would share it for you all to see.

The opening scene is quite clever as it pans down from the sky to a bold red phone which is followed by a tracking device of a row of people which is then followed by a shot reverse shot giving various angles of the people. It then reverted to people with spanners still using a tracking device to follow the people. The continuous use of a track creates a sense of realism to the audience showing the journey through to when the women gets her dog. This was a very clever advert, with a lot of shots used allowing us to see the journey in different perspectives.

Olympic Games advert

Here is an advert i saw before the olympic games. I really liked this advert and eventhough it is an animation; I believe there are several great camera movements in certain shots and felt I should share it with you to watch. As I have stated, even though it is animation there are some great shots used, opening with an establishing shot, setting the scene of London. Moreover it helps us establish what will be happening, panning down into the different events. With the use of non diagetic music to help inspire us for the event. Furthermore the editing techniques are brilliant with the transition from the diver to rower showcasing more technical ability.

John Lewis Advert

I am posting a link to view the John Lewis advert. We had a discution about this on Friday and all agreed that it is a clever advert in terms of media terminology. It uses split screen which is a great technique to be able use and pull off well showing contrast between the two eras. The music also creates a big impact on the advert as it is talking about how 'two worlds colided' which is a lot of what this advert is about. Moreover the use of editing is of high quality as when the split screen is first used the van driving has been edited so it drives through the two generations which is done perfectly and been shown excelently in this advert.  This can help a lot in the future.