Samsung Smart TV Advert

Whilst I was in the cinema this advert came on, the start is a bit seductive however there are several shots and edits that are very clever. The first shot I really like is when there is a long shot of all the men in the window scrambling to get out and you can see all the different scenarios in the window. Furthermore, the scene of the builders running down the stairs has been edited very smartly with a triple scene adding to the effect of how ridiculous the men are. This feature is recurring so adds continuity to the advert and more humour as the men are acting like children. As the lady opens the door, they have used the door number '69' as a prop which is used as an innuendo conforming to the stereotype. In the end we find out they are advertising a TV so the main purpose is to attract the male viewer. However there is relevance as we could use the three picture shot as an edit when Leanne is walking to show how she has been out all day as her paranoia increases although it may not make sense so we will see.