Tuesday, 25 September 2012

Direct Line Advert

I saw this advert and thought the way it was structured was well done. So thought I would share it for you all to see.

The opening scene is quite clever as it pans down from the sky to a bold red phone which is followed by a tracking device of a row of people which is then followed by a shot reverse shot giving various angles of the people. It then reverted to people with spanners still using a tracking device to follow the people. The continuous use of a track creates a sense of realism to the audience showing the journey through to when the women gets her dog. This was a very clever advert, with a lot of shots used allowing us to see the journey in different perspectives.

1 comment:

  1. Why haven't you blogged about your Prelim? Even though you haven't edited yet, you can still say how it went, what you think you've achieved etc..

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