Here is an advert i saw before the olympic games. I really liked this advert and eventhough it is an animation; I believe there are several great camera movements in certain shots and felt I should share it with you to watch. As I have stated, even though it is animation there are some great shots used, opening with an establishing shot, setting the scene of London. Moreover it helps us establish what will be happening, panning down into the different events. With the use of non diagetic music to help inspire us for the event. Furthermore the editing techniques are brilliant with the transition from the diver to rower showcasing more technical ability.
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