I am posting a link to view the John Lewis advert. We had a discution about this on Friday and all agreed that it is a clever advert in terms of media terminology. It uses split screen which is a great technique to be able use and pull off well showing contrast between the two eras. The music also creates a big impact on the advert as it is talking about how 'two worlds colided' which is a lot of what this advert is about. Moreover the use of editing is of high quality as when the split screen is first used the van driving has been edited so it drives through the two generations which is done perfectly and been shown excelently in this advert. This can help a lot in the future.
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